While many corporations rely on content marketing, many small business are reluctant to explore these strategies. However, content is an important part of SEO, and small businesses will have to use it effectively if they want to climb to the top of the search engine rankings. Thankfully, there are a number of content marketing tips that are easy for any business to employ. Whether a business opts create their own content or decides to hire people to create it for them, these tips will ensure that they’re able to use the content to its full potential.
1. Pay Attention to Social Trends
Look at the content that’s trending on social media sites like Facebook and Twitter. Try to connect those trends to your content in some way. That way, people who are following those trends will be directed to your site.
2. Use Visual Content
Images are a very important part of content on the web. The right image is what will catch someone’s eye and get them to click on your post. Without a good image, or without an image at all, people will be far less likely to notice you.
3. Use Video Content
Many internet users prefer watching content rather than reading it. Video content will allow you to reach out to a brand-new audience and appeal to people in a different way. Creating video content is surprisingly easy, and it’s more than worth the effort.
4. Repurpose Your Content
You don’t need to create content from scratch every time you make a new blog post. You can easily repurpose a piece of content you’ve already written. For example, if you’ve written a piece on housecleaning tips, you could expand on one of those tips and give it its own unique post. Advice like this can make creating content a much faster process.
5. Come Up With a Content Schedule
Don’t just write content whenever you have the time. Come up with a content schedule to ensure that you post content regularly. This will make your site far more attractive to search engines, and will also make it easier for you to keep up a high rate of content production.
You may want to set aside a few hours a week that are devoted entirely to creating content. From there, you can schedule that content and post it at a variety of different times.
6. Pay Attention to What Works
Watch your analytics closely. Take note of what strategies are working well, and which ones aren’t bringing you a great deal of success. It’s important to know why you’re succeeding so that you don’t waste time on content that isn’t valuable.
These content marketing tips will ensure that your small business can compete with the big ones. With strong content, you’ll have high search engine rankings, and will be able to reach out to a wider range of people. It’s a marketing strategy that all companies should be using, regardless of their size.